Segments

Segments provide the ability to target specific audiences with Campaigns. For example you can target audiences within a certain age group and gender by creating a custom Campaign.

Use the Segment Management page to manage and create your audience Segments. Click the Add Segment button in the top-right corner to add a new Segment.

Manage Segment

Segment Data

CRM/Audience data (rule information) for your users must be passed to Catalyst using the Pulse SDK.

Add Segment¶

Enter a name for your Segment and define Rules to create it :

Create Segment

Segment Rules are defined as key and value pairs. You can add multiple Rules to define a Segment.

Segment Definition

Every segment must be defined by a unique set of Rules.

Delete segment¶

It is recommended that you identify and update any Campaign before deleting a Segment using the Linked Campaigns feature :

Create Segment

Danger

If you delete a Segment, all associated information including any Campaign targeting is immediately removed. Thus, some of your Campaigns may activate unexpectedly as Segment targeting is no longer applied to them.